What is sparklecreative?

A kick ass creative solutions provider. Depending on your project, I put together and will oversee a team from concept to production and work with copywriters, developers, printers and photo/video to provide creative solutions that will ignite your brand. 

Cindy Friedman


Creative director | Designer |  BRAND THERAPIST

I am an art director/idea generator/creative problem solver/mom and friend to many. I graduated from Parsons School of Design with a Communication Design Degree and I’m proud to say that I’m still using it.  I started in agency life in NY and worked for boutique firms where I designed everything from identity, packaging, ad concepts, and collateral. I moved to SF for the design scene and when I got there, people asked, “are you a designer or an art director?” I never thought of the difference. To me, I was a creative solutions provider. Fast forward 25 years, that’s still what I do. I listen to whatever the creative need or problem might be and come up with solutions. I’m passionate about people and diving into the users needs and solving creative problems. That’s why I dub myself brand therapist. It doesn’t matter if it’s a website, an app for a certain demographic, a new identity or a concept for a new campaign. To me, it’s a creative challenge and I love that.

What's your creative problem?