Percona Brand Revival: Scaling New Heights

Overview:

Venturing into the established terrain of a 16-year-old startup like Percona felt akin to the onset of a challenging mountain climb. With its long standing logo, a vast content repository, and an aging website nearing obsolescence, the call for a brand metamorphosis was loud and clear.

Challenge:

Initial introspection into Percona's brand revealed logo concepts that weren't resonating with the company's identity. What became evident with time, however, was Percona's intrinsic connection with mountains. The team's affinity for climbing and the company's frequent excursions revealed not just a passion but a parallel between the complexities and nuances of a mountain and the database services they provided.

Solution:

Inspired by a research session for the Percona Live conference set in Colorado, I stumbled upon a symbol that was both serendipitous and meaningful: a sun emerging from behind a mountain, uncannily forming a 'P'. This imagery was not only evocative but also symbolized attributes critical to databases:

• Size and Volume: Much like the vast expanse of a mountain.

• Depth and Layers: The numerous strata hidden within.

• Stability and Reliability: A mountain's steadfastness through time.

• Hierarchy and Structure: The organized layering of a mountain's composition.

• Exploration and Retrieval: The act of climbing and discovering.

The logo was then born, breathing fresh life into Percona's identity. Building on this theme, a color palette inspired by earthy, natural tones was created. To ensure cohesion across the brand, we developed icons for all Percona products, marrying individual product symbols with the overarching mountain motif.

Outcome:

The revamped Percona brand now reflects not only its passion and culture but also aptly symbolizes the company's offerings in the database realm. The nature-inspired palette and motifs ensure a harmonious and relatable connection with the audience, reinforcing Percona's positioning in the market.

Logo + Product Icons - Lucas Spreyer, designer, Cindy Friedman, creative director

Brand Launch Video 2023 - Matt Kane, script, Kuki Bastos, animation, Cindy Friedman, creative direction