COMPANY REBRAND & WEBSITE REDESIGN

DESIGN SYSTEM

Created overall visual language and style for marketing and product. Illustrations, charts, icons, etc.

RESOURCES

ILLUSTRATIONS

QWALTER

In 2019, he started off as a sticker and became a beloved mascot.

Quali

Quali is an enterprise SaaS platform for DevOps automation with tier one customers globally, such as AT&T, Apple, Bank of America, Cisco, Verizon and more. As one of the first employees in the Austin office, my initial goal was to visually align the product and marketing, so I built a style guide that could be implemented across all aspects of the brand and carried it out with the website, collateral, event marketing, etc.

We synthesized the website and the pipeline doubled. When we raised $54 million dollars in funding, I worked closely with a strategy company to reposition the company. We redesigned the brand, built a new website, split up our product offerings and launched the brand globally,

While at Quali, I launched a total of 3 websites, and was responsible for all the supportive resources, white papers,
e-books, data sheets, videos, event materials and more.