Challenge: Dell sought to re-assert itself as a top-tier technology solutions provider for enterprises and consumers
Solution: We set Dell up for long-term brand leadership by delivering integrated creative solutions that pushed the envelope of the company’s brand standards.
Work while at Y&R Brands includes:
ad campaigns, direct response, promotional emails and promotional sales tools, brochures, orientation materials and info graphics. Also provided art direction for photo shoots and collaborated with illustrators throughout the duration of the project.
Art From The Streets 2014
Integrated Marketing Campaign
Challenge: Create a campaign that is different, but stay within the confines of a concept that has been running for several years.
Solution: We reignited the concept by adding humanity and creating an emotional bond between the audience and the artist, the artists were shown as real people with their artwork. This was the 21st year and the biggest show to date.
Print: Postcards, Ads, Posters, Calendar
Digital: Facebook, Billboards, Online Ads
Built From the Ground Up
Digital Caffeine: Baltimore’s new SEO group. "Giving the buzz." A collaborative effort was made to create this snazzy style, branding message, and visual guidelines for the website.
Donor Detectives: A team was compiled to develop the logo, visual style and LinkedIn company profile. The website is currently in production.
Lovepuppies Brownies: Who wouldn’t want to develop a brownie brand? A fun and delicious identity, packaging and flavor names were developed for these amazing brownies.
Austin Jewish Business Network: The AJBN has been around for over 20 years. By updating the look with a fresh, younger, friendlier approach and our new branding and new meeting location, we’ve seen a 30% increase in attendance.
Campo: Capital Area Metropolitan Planning Organization
Campo hired sparklecreative to revamp their brand. Through workshops with the team, we were able to develop a new identity, collateral, mission statement and visual direction for their website.
The Modern Jewish Mitzvah: By Providing planning specifically for B’nai Mitzvahs, this company had a very niche market. However, the look was not portraying the modern feel of the events they were producing. By taking some of their original elements, we created a new logo and a new wordpress site, updating the look and the content.
Habitat Hunters: Having been in Austin for 25 years, Habitat Hunters were moving offices and needed a new card and a new brand. Building off of the owners and their bubbly, friendly personalities and style, we created a brand that is friendly, approachable and eclectic like Austin. Sparklecreative developed new branding, collateral, sales materials and signage.
A politically cool campaign
Back before people were making cool campaigns for politicians, we built a cool campaign for Randi Shade.
The emphasis was put on the fact that Randi is a woman, and she draws from many different types of people. Putting her on her materials to show her personality along with the tagline "Different Just Like Austin". To show her uniqueness as a candidate, to add some humanity as well as address the issues that a growing city like Austin has.
An entire package was developed: branding, visual style for website, collateral and signage.
Creating a brand presence in the digital realm.
Digital Presentation for OmniChannel Challenge: Provide a look and feel for a large consumer package goods company’s marketing presentation.
Solution: We developed a consistent style and icons for a global presentation that became a digital sales tool.
Shortcakes Challenge: Shortcakes makes delicious cupcakes, cakeballs and offers services like custom cookies and candy buffets for events. However, they do not sell shortcakes.
Solution: We coined the term "sugar is our business". The logo was designed and then sparklecreative worked off of this idea to create the website, icons and marketing materials. A collaboration with the owner helped build the sassy voice of the brand.
Burnt Orange Books Challenge: Build brand identity and awareness to Jenna McEachern, author of several books on UT football, while not utilizing the UT Longhorn Brand.
Solution: Showcase the books and Jenna’s rich history as a Longhorn, she is the wife of a quarterback and a former UT cheerleader. Built purchasing solutions to “Hook This Book” and incorporated a blog and events.
Web Design, Online Advertising, Banner Images, Mobile Optimized Sites
Posters Worth Stealing
Murchison Middle School Dance Posters.
That’s right. Two years in a row. Sparklecreative developed this idea based on songs that were popular the year of the dance to create a sort of visual earworm. We searched high and low to find lines of popular songs that didn’t contain profanity or anything offensive. (its not that easy these days). The following year with we did the same theme again of course updating the latest songs.
Congregation Beth Israel
Central Texas Oldest Synagogue needed some help. We stepped up to the plate and quickly developed some friendly ads, refreshed their look and developed their event pieces.
Direct Marketing, Signage, Advertising, Collateral
Marta Montenegro: Exercise Promotion
Marta Montenegro, a Miami Beach fitness guru hired sparklecreative to develop some promotional ideas. Working with their marketing director, we created a series of 3 pop-up exercise circuits.
Klutz Publishing: All About You!
This was a dream project, to get to develop a book for Klutz and hire and work with 12 amazing illustrators for each game. The book was initially sold only at Scholastic Book Fairs. Because the book did so well, the size was doubled, therefore creating more games. The book is now sold in major retailers.
Pottery Barn Teen: Makeover for your Mattress.
Sparklecreative was hired to develop concepts for a bed in a bag system. We researched bedding and came up with some unusual ways to package a bedding set to appeal to the teen market and Bed in a Bag was born.
Making Oilfield Services Sexy
Challenge: Take a company only had a logo and a bunch of equipment and elevate the brand. McAda Fluids Heating was a new division of the 25 year old brand of McAda Drilling Fluids.
Solution: We amplified the brand by creating a new website, all content and photos. All sales and trade show materials, collateral, advertising and technical videos needed to be created to bring their new service to market. An extreme B2B service, that we knew nothing about. We dove into the head of the engineer/purchaser of this service, collaborated with the owner and built the brand to be the leader in their arena.
Identity, Branding & Marketing
Print: Brochures, Advertising
Digital: SEO, Programming, Content Development, Design, Advertising, Technical Videos