What is sparklecreative?

A kick ass creative solutions provider. Depending on your project, I put together and will oversee a team from concept to production and work with copywriters, developers, printers and photo/video to provide creative solutions that will ignite your brand. 

Cindy Friedman


Creative director | Designer |  BRAND THERAPIST

I am an art director/idea generator/creative problem solver/mom and friend to many. I graduated from Parsons School of Design with a Communication Design Degree and I’m proud to say that I’m still using it. I started in agency life in NY and worked for boutique firms where I designed everything from identity, packaging, ad concepts, and collateral. I moved to San Francisco for the design scene and when I got there, people asked, “are you a designer or an art director?” — I never thought of the difference. To me, I was a creative solutions provider. Fast forward 25 years, that’s still what I do and love. I’m passionate about helping people and businesses and dive into the users needs and target audience. It doesn’t matter if it’s a website, an app for a certain demographic, a new identity or a concept for a new campaign — to me, it’s a creative challenge and I love that.

What's your creative problem?