Dayne Whitehurst · Brand · Web
Dayne Whitehurst: Transforming Communication
Visit the live site ↗The problem
Dayne was launching her book, Empathy Impact, and needed a whole new brand, fast. And her background is typography, which meant every choice would face the sharpest possible eyes.
The solution
A personal brand and website, built at book-launch speed without skipping the questions. The verdict from the typography expert herself: a brand that feels exactly like her. Better than she even hoped.
A personal brand and website for Dayne Whitehurst, best-selling author of Empathy Impact and keynote speaker, built on a book-launch deadline. Designing for a client with a typography background is the kind of thing that keeps a designer honest: every choice had to hold up under expert eyes. It did — her verdict was a brand that feels exactly like her, better than she hoped.
The brand system extended into a keynote template, and that was the hardest piece. Dayne's feedback was specific, the direction took a real revisit, and we refined until it clicked: what began as a slide template landed as a design system of its own, with the movement and energy of her brand carried all the way through.