It all starts here
Nobody thinks they need brand therapy.
Ninety minutes later, what everyone walks away with
Brand therapy is a 90-minute conversation that gets to the bottom of your brand: what you do brilliantly, who it’s for, and the story only you can tell. I ask the questions nobody else asks, and you’ll hear yourself say things you’ve never quite put into words.
Then I put it in writing. Your brand diagnostic report names what makes you different, what your brand should be saying, and what to do about it, in order. We walk through it together on a 30-minute call, and the roadmap is yours to keep, whether you build with me or with someone else.
Book a package afterward and the full $600 comes off the price.
Therapy that pays for itself.
Start with therapy →One rule: the hello comes first. We meet for 20 minutes, make sure it’s a fit, then book your session. Even therapists start with a consultation.
How it works
Everyone starts here. A free, 20-minute call to make sure I can actually help, and to see if we click. No pressure, no pitch.
A 90-minute interview, then your brand diagnostic report, then a 30-minute call to walk through it together. The roadmap is yours to keep, whether you work with me or someone else.
Identity, brand tools, and a website if you need one. I recommend the right package from your roadmap, and the prices below mean no surprises.
Once your site is live, I keep it fast, secure, and up to date. Pick the level of care that fits how hands-on you want to be.
The packages
Here’s the good news: you don’t have to figure out which one you need. That’s what the diagnostic is for. After your session I recommend the right package, and only the pieces your business actually needs. The prices are here so you can budget, not so you have to choose alone.
Every price is a starting point, shaped by your diagnostic. Your $600 brand therapy session comes off whichever package we land on.
Walk in with an idea. Walk out looking like the real thing.
Perfect for a new business, a rebrand, or a brand that never quite felt like you.
- Logo concepts, and your winner brought fully to life
- Color, typography, and tagline direction
- A brand book, so it stays consistent without you policing it
About 1 week · roughly 3 hours of your time
Start with therapy →Look like you, everywhere you show up.
Perfect for founders who are the face of the business.
Everything in The Spark, plus:
- LinkedIn banner + business background
- Email signature
- A collateral template or business cards
About 1 week · roughly 4 hours of your time
Start with therapy →Everything you need to start your brand, and be found.
A $10,000 value: The Shine + a $5,000 website
Perfect for launching or relaunching a business that wants it all done right, together.
Everything in The Shine, plus:
- A 5-page custom website, designed alongside your new identity
- Content and SEO foundations built in
- A guide so you can run it yourself
About 2 weeks · roughly 6 hours of your time
Start with therapy →The full production, for when every visitor has to count.
Perfect for established companies and growing teams, where the website is the handshake, the pitch, and the storefront.
Everything in The Spotlight, with a bigger build:
- 7+ pages with advanced interactions, built for whatever your business calls for
- Found by Google, cited by AI assistants
- Accessibility checked, audited, and launch-ready, with the report to prove it
Timeline & scope set by your brand diagnostic
Start with therapy →Every package starts after brand therapy, so the work is built on your roadmap, not on guesses. Timelines assume decisions get made when we need them: I bring the design, you bring the yes.
Already have a brand you love?
The Stage: a website on its own
Your logo and colors are great, they just need somewhere to perform. A custom website, around 5 pages, designed to wear the brand you already own: SEO built in, booking or contact, content written with you, and a guide so you can run it yourself.
About 1–2 weeks · roughly 4 hours of your time · your $600 brand therapy comes off this too
Add to any package
If your brand needs it, I make it. Each of these is scoped and priced in your diagnostic roadmap, so you only buy what your business actually uses.
For photography, film, and animation I set the creative direction and bring in my trusted photographers, cinematographers, and animators, so everything still looks and feels like you.
For bigger teams
Need a creative director, not a project?
Some businesses need an experienced eye on retainer: shaping visual decisions, keeping every expression of the brand consistent, and directing the work as it happens. Fractional creative direction is how I do that.
Web care & hosting
Every site I build needs a home and a little love. Pick how much of the caring you want to do yourself.
or $300/year (2 months free)
You are in the driver’s seat.
- Fast, secure hosting: site always online
- Your own login to make updates anytime
- We set up the sections you can edit yourself: testimonials, photos, text, and more
- Automatic backups
- Software & security updates handled
- Friendly email support
or $750/year (2 months free)
Done for you. You never touch a thing.
- Everything in Self-serve
- One round of simple updates each month
- Email me the change, I make it
- Priority response
- Proactive web care to keep your site healthy
Simple updates are things like new text, photos, or testimonials. Adding a section or anything bigger is its own small project, scoped and priced before I start.
Fair questions
Do I have to start with brand therapy?
Yes, and it protects you as much as me. Every package is built from your roadmap, so the design starts from what we found together, not from guesses. And the full $600 comes off any package booked within 90 days, so it costs you nothing extra.
How do I know which package I need?
You don’t have to know. That’s the diagnostic’s job: after your session I recommend the package, and the pieces, your business actually needs. The prices are published so you can budget, not so you have to choose alone.
Who do you work best with?
People who are open to new perspectives, have the courage to be different, and are willing to trust the process. If that sounds like you, we will get along famously.
What if I hate the first concepts?
The whole process is designed to prevent that. We only start after the hello (we both opt in) and brand therapy (the design brief comes from your own words). Revisions are built into every package. And in three decades, the diagnosis has never been "no personality found."
Who owns the work when we’re done?
You do. All of it. The files, the website, the domain, the content. If you ever leave, everything goes with you. No hostages.
How long does a project take?
Each package lists its typical timeline, and just as important, roughly how much of your time it asks for. The exact dates are set together after brand therapy, before any design work begins, and they hold as long as decisions get made on your side.
Do you do ongoing marketing or monthly SEO?
Every site I build ships search-ready. Ongoing monthly work (new content, campaigns) is a separate conversation: bring it up on our call and we’ll see if it makes sense.
Do I need a web care & hosting plan?
Your site needs a home either way, so yes, one of the two. Self-serve if you like making your own updates, Worry-free if you never want to think about it again.