It all starts here
Nobody thinks they need brand therapy.
Here’s what therapists know: the things we avoid talking about are the things running the show. Brands work the same way. Somewhere between what you do brilliantly and what your website says, something got lost. You’re too close to see it. That’s not a flaw. It’s true of everyone.
So we talk. A 90-minute session on what your brand has been doing, what you’ve been avoiding, and where you want to go. Then I put it in writing: your brand diagnostic report, plus a 30-minute call to walk through it together. You leave with a roadmap either way.
Book a package afterward and the full $600 comes off the price.
Therapy that pays for itself.
Start with therapy →One rule: the hello comes first. We meet for 20 minutes, make sure it’s a fit, then book your session. Even therapists start with a consultation.
How it works
Everyone starts here. A free, 20-minute call to make sure I can actually help, and to see if we click. No pressure, no pitch.
A 90-minute interview, then your brand diagnostic report, then a 30-minute call to walk through it together. The roadmap is yours to keep, whether you work with me or someone else.
Identity, brand tools, and a website if you need one. Four clear packages below, so you know exactly what you get and what it costs before we begin.
Once your site is live, I keep it fast, secure, and up to date. Pick the level of care that fits how hands-on you want to be.
The packages
Four packages, from a sharp new identity to the full production. Each one builds on the last, and your $600 brand therapy session comes off whichever one you choose.
Your identity, done right.
- 3 logo concepts: you pick the winner
- Color palette & typography
- Your chosen concept, fully brought to life
- Up to 2 rounds of revisions
- Brand guideline
- Tagline concepts
Identity plus the tools you use every day.
Everything in The Spark, plus:
- LinkedIn banner + business background
- Business card design or social post template
- Email signature design
- Collateral template of your choice: a presentation, or another template you need more
Your brand, live on the internet.
Everything in The Shine, plus:
- A 5–7 page custom website
- Booking link or contact form
- Initial content written for you, then refined with your input
- SEO foundations built in: fast, structured, findable by Google
- A guide to updating your site, so you can run it yourself
- Built for a 1–3 person business, or a team with up to 3 decision-makers
The full production, for when your website is your first impression and every visitor has to count.
Everything in The Spotlight, with a bigger build:
- 7+ pages with advanced interactions, built for whatever your business calls for
- All copy written for you, informed by what your customers actually search for
- Every photo retouched
- GEO: structured so AI assistants like ChatGPT can find and cite you
- Accessibility check
- Pre-launch audit, with the report as your deliverable
- Forms for whatever you need to collect
Every package starts after brand therapy, so the work is built on your roadmap, not guesses. Your $600 session is credited toward any package. And think of the packages as starting points: things like photography shoots, video, and specialized copywriting are scoped and quoted separately, once therapy shows us exactly what you need.
One hour, expert eyes
Expert design critique
Already have a brand, a website, or a deck? Bring it. In one live hour I’ll tell you what’s working, what isn’t, and what I would change first: the honest read no one around you will give you.
Which one do you need? If you want your existing work judged, that’s the critique. If you’re not sure what’s wrong, that’s therapy.
For bigger teams
Need a creative director, not a project?
Some businesses need an experienced eye on retainer: shaping visual decisions, keeping every expression of the brand consistent, and directing the work as it happens. Fractional creative direction is how I do that.
Web care & hosting
Every site I build needs a home and a little love. Pick how much of the caring you want to do yourself.
or $300/year (2 months free)
You are in the driver’s seat.
- Fast, secure hosting: site always online
- Your own login to make updates anytime
- We set up the sections you can edit yourself: testimonials, photos, text, and more
- Automatic backups
- Software & security updates handled
- Friendly email support
or $750/year (2 months free)
Done for you. You never touch a thing.
- Everything in Self-serve
- One round of simple updates each month
- Email me the change, I make it
- Priority response
- Proactive web care to keep your site healthy
Simple updates are things like new text, photos, or testimonials. Adding a section or anything bigger is its own small project, scoped and priced before I start.
Fair questions
Do I have to start with brand therapy?
Yes, and it protects you as much as me. Every package is built from your roadmap, so the design starts from what we found together, not from guesses. And the full $600 comes off any package booked within 90 days, so it costs you nothing extra.
Who do you work best with?
People who are open to new perspectives, have the courage to be different, and are willing to trust the process. If that sounds like you, we will get along famously.
What if I hate the first concepts?
The whole process is designed to prevent that. We only start after the hello (we both opt in) and brand therapy (the design brief comes from your own words). Revisions are built into every package. And in three decades, the diagnosis has never been "no personality found."
Who owns the work when we’re done?
You do. All of it. The files, the website, the domain, the content. If you ever leave, everything goes with you. No hostages.
How long does a project take?
It depends on the package and on how quickly decisions get made on your side. We set the timeline together after brand therapy, and you get real dates before the design work begins.
Do you do ongoing marketing or monthly SEO?
Every site I build ships search-ready. Ongoing monthly work (new content, campaigns) is a separate conversation: bring it up on our call and we’ll see if it makes sense.
Do I need a web care & hosting plan?
Your site needs a home either way, so yes, one of the two. Self-serve if you like making your own updates, Worry-free if you never want to think about it again.