Press kit
Everything you need to introduce me.
Bios, photos, logos, and a few questions worth asking. Take what you need, no permission required.
Download everything ↓Bios
Cindy Friedman is a brand therapist in Austin, Texas. She helps founders of service based businesses make their brilliance visible. Thirty years of doing this, and the diagnosis has never once been “no personality found.”
Cindy Friedman notices things. She is a brand therapist in Austin, Texas, who spent the first half of her career building big brands and now works with founders of service based businesses, making their brilliance visible. She is a featured author in the Amazon bestseller Luminaries: Women Leaders Who Light the Way, and her chapter is called “The Art of Noticing,” which is also a fair description of her job.
I’m Cindy Friedman, and I’m a brand therapist. I work with founders of service based businesses, the people who are excellent at what they do and terrible at explaining it. I spend ninety minutes asking questions, and then I put it in writing. Thirty years of doing this, and the diagnosis has never once been “no personality found.”
Photos & logos
Vector files for print and screen. Please don’t recolor or stretch them.
The book
Luminaries: Women Leaders Who Light the Way
Sulit Press, 2026. An Amazon bestseller. Cindy is a featured author, and her chapter is called “The Art of Noticing.” Thirteen women, real stories about building businesses and creating change.
Get the book →What Cindy can talk about
Why the thing that makes you different is usually sitting in plain sight, and why you are the last person who can see it.
What happens when you treat a brand problem like a conversation instead of a design brief.
From Illustrator 1.0 to AI. What actually changed, what never does, and why taste is the part no tool can generate.
Starting a studio on three decades of experience, and why the second half of a career can be the better half.
Questions worth asking
- What is a brand therapist, and did you make that up?
- People come to you for a logo. What do they actually need?
- What is the question you ask that nobody expects?
- Your chapter is called “The Art of Noticing.” What do most people miss?
- How do you tell someone their brand is the problem without insulting them?
- You have used every design tool of the last thirty years. What has AI actually changed?
- What is the most common thing business owners get wrong about their own brand?
Booking Cindy
For interviews, podcasts, panels, and speaking, email is the fastest way in.
Book a call →