Justin Foster · Brand Therapy · Web
Foster Thinking: Brand Therapy for a Brand Strategist
Visit the live site ↗The problem
How do you help a brand strategist? Justin Foster has spent decades crafting brands for conscious leaders. But like every founder, he was too close to his own, and it was time to reintroduce Foster Thinking as the home for everything he does.
The solution
Brand therapy first, like always. Justin wrote every word of the site himself, because nobody writes Justin better than Justin. I built the world around his words, keeping it family with the brands he already runs.
How do you help a brand strategist? The same way you help anyone: you ask good questions and listen hard. Justin Foster has spent decades crafting brands for conscious leaders, and like every founder, he was too close to his own. Brand therapy gave him the outside eyes.
Justin wrote every word of the site himself, because nobody writes Justin better than Justin. My job was the world around the words. He already had brands living in his orbit, so the new Foster Thinking had to feel like family without copying any of them: his sky blue and charcoal, fine crosshair lines, and black-and-white photography, clean and confident with room for his voice to do the talking.
The new fosterthinking.com brings all of his work home to one address: brand crafting for companies, for founders, and for solo professionals, plus his speaking and books.
"I have worked with many designers over the years. No one has your ability to understand what the client is trying to achieve with their visual brand. It is a powerful and unique gift! You are f*ing awesome at what you do."
— Justin Foster, Foster Thinking
