Quali · 2022 · Brand · Web
Quali: Design Clarity for DevOps
The problem
An enterprise DevOps platform serving AT&T, Apple, and Cisco, with product and marketing that didn't look like they came from the same company.
The solution
A style guide that aligned everything: website, collateral, events. The synthesized website helped double the pipeline, and after a $54M raise we repositioned, rebranded, and launched globally.
quali.com
COMPANY REBRAND & WEBSITE REDESIGN
DESIGN SYSTEM
Created overall visual language and style for marketing and product. Illustrations, charts, icons, etc.
RESOURCES
ILLUSTRATIONS
QWALTER
In 2019, he started off as a sticker and became a beloved mascot.
Quali
Quali is an enterprise SaaS platform for DevOps automation with tier one customers globally, such as AT&T, Apple, Bank of America, Cisco, Verizon and more. As one of the first employees in the Austin office, my initial goal was to visually align the product and marketing, so I built a style guide that could be implemented across all aspects of the brand and carried it out with the website, collateral, event marketing, etc.
We synthesized the website and the pipeline doubled. When we raised $54 million dollars in funding, I worked closely with a strategy company to reposition the company. We redesigned the brand, built a new website, split up our product offerings and launched the brand globally,
While at Quali, I launched a total of 3 websites, and was responsible for all the supportive resources, white papers,
e-books, data sheets, videos, event materials and more.
The brand outlived the website. Quali has redesigned its site since. The identity and the system behind it are still the ones the company wears.
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