How long does a rebrand take?
With me, a new identity takes about a week, and an identity with a five-page website takes about two. You will spend three to six hours of your own time. Larger companies with more pages and more people take longer, and that timeline is set in the diagnosis.
Why is that so fast?
Two reasons.
The first is the tools. I started on Illustrator 1.0 and I build with AI today. Every tool in between made the making faster, and AI has made it faster than I would have believed. The building is no longer the slow part.
The second is the order. Every project starts with brand therapy, so the design brief comes from your own words. When the thinking is done first, the design doesn’t wander.
Percona spent three years on a rebrand before I got there. None of that time was spent drawing. It was spent not knowing what to draw.
What does the timeline look like?
- The hello. Twenty minutes, free. We both decide whether this is a fit.
- Brand therapy. Ninety minutes of questions.
- Your written diagnosis, and a thirty-minute call to walk through it.
- Concepts. Several directions, built from the diagnosis.
- Your winner, brought fully to life. Color, type, and a brand book.
- The website, if you need one, designed alongside the identity.
What slows a rebrand down?
Three things, and all three are on the client side. I say that kindly.
- Decisions by committee. One or two decision makers move in days. Six move in months.
- Content. Photos, bios, and approvals on the words. The design is usually waiting on these.
- Disappearing. A project that goes quiet for three weeks does not pick up where it left off. Everyone has to find their way back in.
How much of my time will it take?
About three hours for an identity, four with the everyday brand tools, and six with a website. That covers the session, the walkthrough, and your feedback on concepts. I ask for your attention in short, specific pieces, so the week doesn’t take over your calendar.
What if I have a deadline?
Tell me in the hello. A conference, a launch, or a book release is a useful thing to design toward, and a real date makes decisions easier for everyone.
Sound like you?
Everything starts with a free twenty-minute hello, where we both decide whether this is a fit. Or take the Brand Smart Check first: ten questions, about three minutes, and a straight answer.